About Us

Office of Marketing Staff and Contact Information

Our offices are located in the Rosenstiel Building on the University of Miami Miller School of Medicine campus in the Miami Health District. Our address is:

University of Miami Health System/Leonard M. Miller School of Medicine
Office of Marketing | map
1600 NW 10th Avenue, Suite 1125
Miami, FL 33136
(305) 243-3453

Joanne Leahy
Executive Director

Joanne Leahy joined the Office of Marketing in 2007. She previously was manager of community relations at UM/Sylvester at Deerfield Beach. Her responsibilities include overall marketing strategy for the health system, as well as branding and community outreach initiatives focused on promoting UHealth in the local, national, and international communities. Joanne has more than a decade of hospital marketing experience and was the director of marketing for a 50-physician medical group. She holds a bachelor’s degree in communications from the University of Illinois and a master’s degree in liberal studies from the University of Miami.

Phone: 305-243-3453
Email: jleahy@med.miami.edu

Jeni Vazquez
Director

Jeni Vazquez has been a Director in the UHealth/Miller Office of Marketing since 2008. In this role she manages several service line campaigns and community projects, serves as a producer for Breakthrough Medicine, UHealth’s documentary series, and collaborates on several other marketing initiatives. Jeni began her career in health care marketing in 2003 as marketing coordinator at Cedars Medical Center, which is now University of Miami Hospital. She was then appointed Director of Marketing for the hospital in 2006 and oversaw all marketing related projects and initiatives. Jeni received her bachelor’s in Business Administration from the University of Miami in 2001 majoring in International Finance and Marketing. She then received her MBA in 2003 from the University of Miami, specializing in Marketing and Management.

Phone: 305-243-3453
E-mail: jvazquez@med.miami.edu

Joslyn M. Cassano
Director

Joslyn Cassano began her UM career in the UHealth/Miller School Office of Communications. In 2008, she joined the Office of Marketing as Director, where she oversees the production of collateral materials and other marketing communications projects. Prior to joining the University, Joslyn worked for more than eight years in publishing and public relations, including serving as Communications Director for Best Buddies International, where she oversaw internal communications and media relations efforts for the global nonprofit, and three years on the editorial staff of Bon Appétit magazine. Joslyn received her journalism degree from the S.I. Newhouse School of Public Communications at Syracuse University and her M.P.H. from the University of California, Los Angeles (UCLA).

Phone: 305-243-5419
E-mail: jcassano@med.miami.edu

Beatriz Carrazana
Business Office Manager

Beatriz Carrazana joined the Miller School of Medicine in July 2006 and was instrumental in the launch of UHealth – University of Miami Health System and the Office of Marketing in 2007. In addition to assisting in the operations of the office, Beatriz’s responsibilities include coordination of budgeting, financial, and purchasing aspects of the Office of Marketing. She has a Bachelor’s Degree in Business Administration from Florida International University.

E-mail: bcarrazana@med.miami.edu

Denise Cruz
Senior Administrative Assistant

Denise Cruz is the chief point of contact for the Office of Marketing and provides administrative support to the marketing staff. A native New Yorker, Denise spent 11 years teaching ESL in Santo Domingo, Dominican Republic, and worked for 20 years in banking industry before relocating to Miami and joining the Office of Marketing staff in 2008.

Phone: 305-243-3453
E-mail: DCruz4@med.miami.edu